Which report generated by marketing MIS shows which products are doing well and which need improvement or should be discarded altogether?
a) Sales-by-consumerism report
b) Sales by marketing report
c) Sales by Product report
d) Sales by Popularity Report
Answer (Expert Verified)
The correct answer is letter “C“: Sales by Product report.
In the Marketing Information System (MIS), the Sales by Product Report stores the information of the product quantity, amount invoiced, journal amount, costs of the goods sold, taxes, and profits given a certain accounting period. Thanks to all that data provided, the organization is able to determine what products should continue being produced and which ones must be left behind.