Question
Which report generated by marketing MIS shows which products are doing well and which need improvement or should be discarded altogether?
a) Sales-by-consumerism report
b) Sales by marketing report
c) Sales by Product report
d) Sales by Popularity Report
Answer (Expert Verified)
The correct answer is letter “C“: Sales by Product report.
Explanation:
In the Marketing Information System (MIS), the Sales by Product Report stores the information of the product quantity, amount invoiced, journal amount, costs of the goods sold, taxes, and profits given a certain accounting period. Thanks to all that data provided, the organization is able to determine what products should continue being produced and which ones must be left behind.